I’m Andrew 👋🏼

I am a seasoned professional with a strong understanding of the strategic aspects of design and a systems thinking approach. My diverse background, including experience in B2B and B2C environments and across various industries and company sizes, has honed my skills and given me a well-rounded perspective in my approach to design.

I approach each project strategically, considering every aspect of the user experience and the interconnected systems involved, from research and testing to design and implementation. When necessary, I can balance agility with thoroughness. I am talented at exploring complex data and user feedback to make informed design decisions and provide data-driven recommendations.

In addition to my technical skills, I am a strong communicator and team player. I excel in collaborating with cross-functional teams and stakeholders to ensure that the final product meets the needs of both the target audience and the business. I am adept at leading design workshops and presentations and can clearly articulate design decisions and trade-offs to stakeholders.

I am highly experienced with the implementation, use and maintenance of design systems and understand the importance of creating reusable design components, guidelines, and principles to ensure a consistent look and feel across a product or organisation. I am also knowledgeable of accessibility standards and content guidelines and strive to create designs that are accessible and human-centred.

I am dedicated to continuously improving my skills and knowledge and am committed to delivering high-quality, human- centred designs that align with the goals of both the target audience and the business. With my combination of technical expertise, strategic thinking, systems thinking, and communication skills, I am confident in bringing value and strategic insight to any design project.