Product judgement
Clarify the real problem, surface constraints and trade-offs, and create decisions teams can actually build around.
Staff / Principal Product Designer
Complex systems.Clearer decisions.
I turn fragmented product, service and operational systems into coherent, buildable experiences — connecting customer insight, product strategy, design, technology and delivery.
Seeking a permanent role
Where I add leverage
Breadth with depth, applied to the problem.
The value is not a long list of disciplines. It is knowing when to combine product framing, research, workflow architecture, UI, systems, accessibility, technical detail and operational thinking to get to a better outcome.
Workflows & operating models
Turn fragmented processes, roles, data and rules into coherent product and service models.
Design ↔ engineering
Prototype and specify with technical realism, accessibility and implementation quality in the loop from the start.
Cross-functional leadership
Align product, engineering, operations and stakeholders through clear models, evidence, standards and practical facilitation.
Selected evidence
Scale and outcomes from complex work.
Verified outcome metrics where available, plus scope evidence where post-launch analytics are not available.
Cisco88%workload reduction across
critical operational workflows
Twenty7Tec40%faster mortgage
processing
Decibel31%higher customer
satisfaction
Solidatus25%faster anomaly
resolution
Jersey Telecom143numbered
requirements across the future commerce model
StarRez23%fewer resident
complaints
Case studies
Decisions, systems and outcomes.
These are condensed around the judgement behind the interface: what I recognised, what I chose, the system I established and what changed.
Re-architecting a fragmented telecom commerce ecosystem
A customer trying to buy a phone crossed separate retail, ecommerce, identity, account, credit, payment, provisioning, inventory, fulfilment and reconciliation processes. The challenge was not a storefront redesign; it was creating a coherent product and delivery model across organisational boundaries.
The decision
Design the operating model, not just the storefront: turn organisational machinery into one intelligible customer lifecycle.
The system
Business process → customer journey → decision logic → product/data structures → requirements and acceptance criteria → implementation guidance.
Ownership
View full case
study →
Service and commerce architecture, customer journeys, decision logic, product/data modelling, requirements and implementation guidance.
143numbered requirements
11principal workstreams
47requirements linked to early Figma
Why this matters
I moved between service architecture, customer journeys, identity and credit logic, product/catalogue modelling, checkout, fulfilment, self-service, reporting and build-ready specification. The work created shared structure in a fragmented environment with limited existing product-design infrastructure and significant organisational dependencies.
Unifying eight products without forcing a rewrite
Finplan and seven related tools had evolved with different navigation, action hierarchy and workflow conventions. The real problem was repeated relearning across a financial product suite.
The decision
Choose incremental convergence over either a costly platform rewrite or a cosmetic rebrand.
The system
A semantic product shell, shared navigation, predictable action hierarchy, workflow states and reusable product patterns.
Ownership
View full case
study →View all case studies →
Product framing, workflow architecture, shared product foundations, hands-on product design and adoption across eight products.
8products aligned
40%faster mortgage processing
~30%lower development time
Introducing AI without removing human judgement
Anomaly detection was only useful if people could understand why something was flagged, investigate the evidence and decide what to do next. The design problem was trust and action, not simply model output.
The decision
Use AI to accelerate investigation and recommend action — not to make governance decisions on the user’s behalf.
The system
Detect → prioritise → investigate → explain → recommend → review → resolve, with confidence, provenance, thresholds and auditability visible where they matter.
Ownership
View full case study →View all case studies →
AI product framing, explainable interaction model, investigation and resolution workflows, prototyping and cross-functional collaboration.
25%faster anomaly resolution
Humandecision authority retained
Auditevidence and history visible
Merging two product systems through acquisition
Decibel entered a larger enterprise platform with a different navigation model, component language and governance standard. A reskin would preserve architectural conflict; replacing specialist workflows would erase the product’s value.
The decision
Treat acquisition as systems integration: converge shared foundations while protecting specialist capability where it genuinely earns its place.
The system
A migration model for what should converge, adapt, remain specialist or be retired, backed by design-system governance and engineering collaboration.
Ownership
View full case study →View all case studies →
Product-system integration strategy, workflow and interface design, design-system convergence, alignment and migration decisions.
31%higher customer satisfaction
29%higher task completion
33%fewer support requests
More evidence across contexts
Different domains. The same systems-level approach.
One service request, four role-specific experiences
Unified resident, frontline, manager and executive views around shared state, permissions, SLA logic and escalation.
19% faster responses · 23% fewer complaintsView case study →Reframing governance from data entry to investigation
Recognised that inline editing and merge improvements were symptoms. Reoriented the product around guided investigation, provenance and resolution.
Workflow architecture · adoption · expert oversightView case study →Accessible public-health workflows in a high-trust service
Connected stakeholder discovery, roadmap decisions, accessibility, workflow redesign and validation for tuberculosis-adherence software.
30% usability improvement · WCAG-informed designView case study →From catalogue retail to a connected wellness relationship
Owned UX, UI and front-end delivery, using research and analytics to connect ecommerce, behavioural data and daily product utility.
End-to-end design + implementation ownershipView case study →Recruiter quick fit
What you need to know in a few minutes.
A concise answer to level, role shape, leadership, technical depth, AI and the kinds of problems where I add the most value.
Strategy and execution were never separate careers.
I’m a Staff/Principal-level product designer with 20+ years across product, UX/UI and earlier front-end engineering. I work comfortably from ambiguity and discovery through workflow architecture, interface design, systems, accessibility and delivery — with earlier operational experience adding a practical understanding of service complexity.
I connect capabilities around the problem rather than treating disciplines as separate hand-offs.
Research, product strategy, service thinking, interaction design, design systems, technical constraints and operational reality are inputs to one outcome. I’m most useful when a team needs somebody to understand the system, make the decision clearer and turn it into something buildable.
Influence, standards and clarity — with or without reporting lines.
I’ve mentored designers, managed small teams, established design and front-end standards, built communities of practice and aligned stakeholders across product and engineering. I lead through influence as readily as through formal reporting lines.
Engineering stays inside the design loop.
My background includes standards-based HTML, CSS and JavaScript, responsive UI, accessibility and direct front-end implementation. That keeps prototypes realistic, design-system decisions practical and conversations with engineering grounded in how products are actually built and maintained.
AI should accelerate judgement without replacing accountability.
I design AI into products where it improves decision support, and use AI in my own practice for synthesis, exploration, workflow modelling, prototyping, writing and delivery preparation. Human judgement, evidence, accessibility, trust and build quality remain the acceptance criteria.
Useful complexity matters more than sector.
Recent work is strongest in complex B2B, enterprise and high-trust environments, but the wider career spans telecoms, fintech, health, ecommerce, public sector, analytics and operational platforms. I’m seeking a permanent Staff / Principal or hands-on Lead role where the remit is broad enough to improve both the product and the way teams deliver it.
Selected experience
Depth in complex products, grounded in delivery.
Recent work emphasises enterprise and high-trust systems; earlier product, engineering and operational roles explain the breadth behind it.
Consulting / embedded product designLead / Principal Product Designer
Complex workflows, product modernisation and delivery across telecoms, fintech, enterprise SaaS and public sector. Selected engagements include JT, Twenty7Tec, Solidatus, CACI/MSF and StarRez.
Jersey TelecomDigital Product Specialist · contract
Re-architected a fragmented digital-commerce ecosystem across customer journeys, identity, credit, catalogue, checkout, fulfilment, self-service, requirements and implementation guidance.
Twenty7TecProduct Designer
Owned end-to-end product design for financial-adviser workflows and helped establish shared foundations across mortgage and wealth tools.
Medallia / DecibelStaff Product Designer
Onboarding, activation, dashboards, data visualisation, product-system integration, mentoring and scalable design-system foundations across enterprise products.
CiscoSenior UX Engineer
Operational workflow simplification, internal tooling, design-system convergence and cross-functional design/engineering community building.
HealthspanProduct Designer / UX Architect
Sole UX, UI and front-end ownership during the shift from catalogue-led retail to online commerce, informed by research and behavioural analytics.
MedicAnimalHead of UI/UX
UI/UX and front-end leadership, small-team management, coding standards and roadmap/delivery contribution in ecommerce.
Product, UX, UI & front-endVERMEG · Kildrummy · First Sports · Third Bridge · Head London · Reading Room · SmartFocus
Hands-on research, interaction design, accessibility, responsive products, front-end implementation, standards and client-facing delivery across multiple technologies and domains.
Selected organisations
Organisations I've worked with and delivered work for.
Selected experience across enterprise platforms, financial services, telecoms, health, ecommerce, public-sector and operational products.
Associated British Ports
British Gas
CACI
Cisco
Decibel
Healthspan
HSBC
Jersey Telecom
Medallia
National
Grid
P&O Cruises
Samsung
Solidatus
Standard
Chartered
StarRez
Twenty7Tec
VERMEG
VodafoneRecommendations
Clear judgement. Calm collaboration. Practical leadership.
A few short excerpts from people I’ve worked with across engineering, research and product teams.
Jared Hawkins
Design leader · formerly Medallia
“I thoroughly enjoyed collaborating due to his pragmatic, insightful, and humble approach to making sure we delivered what our users needed.”
Jim Kerslake
Software developer & project manager
“Andrew has a good eye for UX design, combined with a deep “hands-on” technical knowledge of front-end UI technologies.”
Dave Hrycyszyn
Coder & CTO
“A calm, hardworking and effective presence on many of our complex front end, JS-heavy build projects.”
Amanda Kloeckner
Group Viewpoint Technician Support
“Always fighting for the user’s needs and ensured these needs were research driven.”
Paolo Turati
Senior Engineering Manager · Medallia
“His experience provided great leadership for the members of his team, crucial support in calls with clients…”
Michel Rodrigues
Staff Engineer · Decibel at Medallia
“Very professional individual, always helpful and willing to spend time with you when things get a bit tricky…”
Outside work
Curiosity beyond the screen.
Bikepacking, travel, making things and earlier operational work all reinforce the same instinct: understand the environment, work with constraints and make systems usable in the real world.
50 countriesTravel and earlier cruise/shipping experience shaped a
practical understanding of service journeys and operational hand-offs.
Hands-on makingDrawing, printmaking, photography, cooking, small
hardware projects and experimentation with new tools keep craft and curiosity active.
What I do
Turn complexity into decisions teams can ship.
I’m strongest where customer needs, business goals, technical constraints and operational reality all have to come together — and where senior design judgement still needs to stay close to the work.
Role shapePermanent · Staff / Principal / hands-on
Lead Product Designer
StrengthsComplex systems · workflows · product
strategy · design systems · accessibility
TechnicalUI/front-end roots · HTML · CSS · JavaScript
· prototyping
AIAI product design + AI-assisted product practice
with human judgement
ProfileAI-readable profile
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LinkedInlinkedin.com/in/ajmsawers ↗